Many years’ experience in renewable energy, microgrid, and power generation affords me a unique insight into making alternative energies “pay.”
The challenges, in what are evolving markets, require new tactics to keep pace with the change. As a results-oriented, multi-tasking leader, I am skilled at taking the business opportunity from concept to fruition.
My Super Power
Creating a narrative for complex engineering solutions that ANY audience can understand and appreciate, be it board members, investors, customers, internal stakeholders, and even engineers.
Reinventing
FTC Solar at RE+
At the largest North American solar trade show, RE+, I embarked on an exciting journey to create an unforgettable trade show display that would captivate attendees and leave a lasting impression. Drawing upon my experience and expertise, I spearheaded the development of a striking, clean, and modern booth that seamlessly integrated cutting-edge technology. The centerpiece of our display was a stunning Jumbotron, which showcased dynamic visuals and informative content about our products and services.
Complementing this eye-catching feature, we exhibited FTC SOLAR's state-of-the-art PV trackers, elegantly arranged to emphasize their functionality and efficiency. The result was a visually compelling booth that not only highlighted our commitment to innovation but also underscored our dedication to renewable energy solutions.
SunOps Launch
I took the helm, leading the charge for the launch of a revolutionary digital product, SUNOPS, designed to streamline and elevate PV plant Operation and Maintenance (O&M). This was more than just a product launch; it was a comprehensive campaign that spanned across various platforms. From meticulously crafted website pages that conveyed the essence of SUNOPS's capabilities to a compelling case study highlighting real-world success stories.
Our eye-catching brochure provided a tangible glimpse into the future of O&M management, while dynamic video animations brought the innovation to life. With a carefully orchestrated press release, we made waves in the industry, and our strategic social media campaigns ensured that the world knew about SUNOPS.
It was an exhilarating journey, and I'm proud to have played a pivotal role in ushering in a new era of efficiency and excellence in the solar energy sector.
Changing the solar tracking landscape with Pioneer 1P.
As the driving force behind the successful go-to-market launch of the groundbreaking 1P tracker named Pioneer, I spearheaded a comprehensive approach that blended innovation with meticulous market analysis.
My journey began with a thorough understanding of market requirements, carefully crafting a roadmap that aligned Pioneer's features with customer needs. To ensure we were on the right track, I conducted extensive Voice of Customer research, listening attentively to feedback and incorporating valuable insights into the product's development.
As a result, we were able to tailor our marketing strategy to resonate with our target audience. I oversaw all marketing assets, from captivating videos that showcased Pioneer's capabilities to orchestrating a memorable trade show launch event that generated buzz and anticipation. Finally, I crafted a compelling press release that communicated the product's unique value proposition to the wider world. This multifaceted approach not only ensured a successful product launch but also positioned Pioneer as an industry trailblazer.
And there’s more
I’m always tinkering, building and working on side projects. My wife and I are partners in a house flipping business. Check it out here.
Write me an email at lance@lb-yb.com.
Or message me on LinkedIn.
If all else fails, you can call me: +1 510 579 2767
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