SaaS Launch

I took the lead in launching SUNOPS, a game-changing, SaaS, digital platform designed to simplify and supercharge PV plant Operation and Maintenance. This wasn’t just a product drop—it was a full-scale, multi-channel campaign built to make an impact.

From crafting clear, engaging website content that brought SUNOPS’s value to life, to developing a compelling case study that showcased real-world results, every element told a story. Our eye-catching digital brochure gave a tangible glimpse into the future of O&M management, while dynamic video animations made the innovation impossible to ignore.

A well-timed press release created buzz across the industry driving the press to want to know more, and targeted social media campaigns amplified the message to the right audience.

The launch delivered measurable market momentum, positioning SUNOPS as a breakthrough solution that drives operational efficiency and sets a new standard for excellence in solar energy management.

Changing the crowded solar tracking landscape.

Leading the go-to-market launch of a cutting-edge tech product, I developed a customer-focused strategy that turned innovation into impact. Starting with deep market analysis and sharp Voice of Customer insights, I shaped a product roadmap and messaging that hit exactly what customers needed.

I drove the creation of compelling marketing assets—from eye-catching videos to buzzworthy launch events—that captured attention and sparked excitement. I also delivered powerful press releases that clearly communicated the product’s unique edge.

The result? A launch that didn’t just succeed—it set a new standard and positioned the product as a standout leader in a competitive tech landscape.

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Reinventing
FTC Solar’s trade
show presence

At RE+, North America’s premier solar trade show, I took charge of crafting an unforgettable booth experience designed to turn heads and spark conversations. Starting well before the event, I led the pre-promotion strategy, building buzz through targeted messaging and social media campaigns that got attendees excited to visit our space.

The booth itself was a sleek, modern showcase of innovation, anchored by a jaw-dropping Jumbotron that brought dynamic visuals and key product stories to life. Alongside it, FTC SOLAR’s cutting-edge PV trackers were elegantly displayed to highlight their efficiency and real-world impact.

Every element was carefully designed to tell a compelling story—one that reinforced our position as leaders in renewable energy. The result was a high-energy, visually stunning presence that left a lasting impression and drove meaningful engagement on the show floor and beyond.

And there’s more

I’m always tinkering, building and working on side projects. My wife and I are partners in a house flipping business. Check it out here.

Write me an email at lance@lb-yb.com.
Or message me on LinkedIn.

If all else fails, you can call me: +1 510 579 2767

Contact

I’ve spent years diving deep into renewable energy, power generation, and SaaS, turning complex tech jargon into stories that actually connect and convert.

In fast-moving markets, standing still isn’t an option. I’m a hands-on marketing leader who thrives on taking bold ideas, crafting them into powerful narratives, and driving real-world results that make a difference.

I excel at crafting crystal-clear narratives that make complex engineering solutions easy to understand and appreciate, whether it’s board members, investors, customers, internal teams, or engineers. Turning complexity into clarity is where I shine.